AUSTIN, TX
by  Robert Schaulis



How are the company's on-trend offerings set to energize meats and more and drive sales in the deli aisle?

With its line of Premium Gourmet Seasoning Blends and Salt Finishes, Evolution Salt Co. is making good on its name by taking the Himalayan salt category in new and unexpected directions—with products made to drive cross-promotional sales across the deli aisle.

"The trend for gourmet meals prepared at home with minimal time and effort is even more popular than in years past," says Jordan Holtz, Vice President of Sales, in a company release. “These new spice blends and finishing salts—with our Himalayan pink salt as the base—have unique ingredient combinations and offer consumers a variety of interesting culinary creations."

The company’s lines of Finishing Salts and Seasoning Blends are all natural, non-GMO, certified gluten-free, and feature a variety of flavors tailored to suit poultry, seafood, red meat, and other fresh food offerings. Each are available in a simple and striking recyclable glass container.

Spice Blend varieties include:

• Himalayan Pink Salt Spice Blend for Poultry (3.3 oz.) with ingredients including Himalayan salt, honey granules, orange peel, garlic, sage, and cloves

• Himalayan Pink Salt Spice Blend Seafood (3.3 oz.) featuring Himalayan salt, honey granules, lemon zest, California chili powder, and black pepper. 

• Himalayan Pink Salt for Red Meat (2.3 oz.) featuring Himalayan salt, garlic, shallots, parsley, and thyme.

• Himalayan Pink Salt Spice Blend for Vegetable (2.5 oz.), with Himalayan salt, orange peel, garlic, sage, cumin, porcini mushroom, and bay leaf.

Each spice blend in the line retails for $6.99. Additionally, Himalayan Pink Salt Finishing Salts are available in Basil, Rosemary, and Garlic varieties, with a retail price of $5.99.

Evolution Salt Co.’s products are available nationwide through retailers such as Whole Foods Market, HEB, Sprouts Farmers Market, Albertsons, Safeway, Fresh Thyme, and more. 

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